For most of us however, just the mention of the term makes us cringe as our experience of being on the receiving end of such campaigns has probably not been a very positive one.
Typically we have found such campaigns run by 'pushy' sales people who won't take no for an answer, who call you just as you are about to relax or start your evening meal.
SMEO take a different approach as our objective is primarily to build long term prospects rather than 'force' instant sales; as a result we find that Clients actually generate plenty of instant sales that support the cost of their campaign but also raise their profile in such a way that they continue to get results long after the campaign has ended.
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