What our customers and suppliers think of us matters and listening to our customers and responding to them will drive growth.

Tesco's is now the largest most sucessful British retailer in the world and much of their success they put down to "listening and responding to our customers".

They were the first supermarket to remove sweets from their checkouts and one of the first to obscure the front covers of adult magazines; actions which made the national headlines at the time.

They continue to introduce innovative ways to find out what their customers think, recently employing technology to capture customer feedback through free SMS text, email, free-phone voicemail and freepost comment cards, a scheme they refer to as the ‘Every Comment Helps!’ campaign, a clear illustration of the value they place in customers views.

We have all experienced the frustration that results from a bad product or service and even if is not a restaurant it can still leave a bad taste in the mouth.

Improving service is not the only reason that as a business you may want to conduct a survey. You may have a new product or service that you are thinking about developing or perhaps you have noticed a decline in sales and want to know if customers are shopping elsewhere and if so why? Also don't forget your employee's views are often of increadible value as many a great idea has been discovered from within.

SMEO offer a number of ways to obtain feedback. We can use technology such as web surveys and electronic voting or we can use more traditional methods such as focus groups and canvassing.

If you would like to know more about our customer survey campaigns why not give us a call and we can provide an outline proposal. Or if you prefer complete an online enquiry form.