If you pick up any newspaper or magazine you will find as you flick through the pages an endless stream of advertisements.

Recent statistics show that the traditional forms of marketing, such as newspapers and magazines still take the bulk of the advertising budget in the average business but how can you make your adverts stand out?

If you decide to run your campaign through a major publisher or network you should find that they will provide all the support you need but what if; like the majority of smaller businesses, you are considering a more localised campaign where this support will usually not be provided?

Which publication should you go for? How big should your advertisement be? Does it need to be colour? How can you get your message across? How can you differentiate yourselves from your competitors? How can you measure the effectiveness of the advert?

SMEO can help provide the answers the these and the many other questions that you will have as you prepare for your campaign and we can help you make sure that you get a return on your investment. We can also help with the design and presentation of your message and conduct research after the campaign to assess its impact.

Many businesses waste large sums of time and money by making the wrong investments in advertising simply because they don't have the time or resources to properly plan the campaign.

SMEO therefore provide a service that aims to take much of the time intensive ground work out the process, thereby helping businesses to make the wisest investment, we:

• spend some time gaining a full understanding of your business
• complete a full evaluation of the advertising options available within your budget
• provide you with a comprehensive report on those options
• assist in the design, layout and wording etc.
• negotiate the most competitive price for your requirements
• put in the necessary processes to measure the level of success of the campaign