If your business operates in the domestic market, one of the most popular and cost effective methods of getting your message across to your customers is via leaflet drops.

The challenge however with this type of marketing method is to restrict waste by trying to target distribution to the right demographic and conveying your message effectively.

How should you present your product or service? How big should your material be? Does it need to be colour? How can you get your message across quickly? How can you differentiate yourselves from your competitors? How can you avoid it being thrown straight in the bin? How can you measure the effectiveness of the campaign?

SMEO can help provide the answers the these and the many other questions that you will have as you prepare for your campaign and we can help you make sure that you get a return on your investment.

We offer one of the most effective methods of targeting direct mail by offering you to distribute your mail only your specific criteria, such as; by postcode, property value or household Income. We use our own team of reliable distributors who use their common sense, so will not deliver a leaflet on garden services to a block of flats for example; unless of course you want them to.

Many businesses waste large sums of time and money by making the wrong investments in such campaigns simply because they don't have the time or resources to properly plan the campaign.

SMEO therefore provide a service that aims to take much of the time intensive ground work out the process, thereby helping businesses to make the wisest investment, we:

• spend some time gaining a full understanding of your business
• complete a full evaluation of the options available within your budget
• provide you with a comprehensive report on those options
• assist in the design, layout and wording etc.
• provide a competitive price inline with your budget and your requirements
• put in the necessary processes to measure the level of success of the campaign