To have a business without a web site can be very costly. In the UK it is estimated that over 30 million users are on-line and 80% of those have Broadband. Without a web presence therefore, a business will be losing a large number of potential customers. 

A web site is also a means of generating more business than any other medium of advertising. The Internet can be used 24/7 and is accessible from almost every household, people are becoming dependant on the internet for everything from envelopes to buying a new home.

A web site can also be used for managing existing customers, keeping them up to date with the latest offers or services, either through the site itself or via e-newsletters and other electronic mailings.

Your Web site is the 'shop window' of your business. If you meet someone who is genuinely interested in the products or services that you offer, the chances are that the first thing they will do when they get back home or into the office is check out your web site and what they then see will then become a significant factor in whether or not they will become your customers.

Just like a shop window, your site needs to display clearly what you are offering. It should be attractive and polished with everything clearly labeled and correctly described. It shouldn't be too difficult for your customers to find what they are looking for and it should be easy for them to buy. When your customers return in a few weeks time, they should see something new in your display and not find that it has just gathered dust.

You can expect to pay anything between £1000 and £10,000 for a professionally designed web site. At the lower price range you will be given a pre-designed template which you simply fill with your images and data. At the top end your site design will be completely unique.